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The Small Biz Owner's Complete
Marketing Kit!
An
E-Book Excerpt
[See all Inkwell Editorial Work-from-Home Titles Here]
Dear Entrepreneurial Enthusiast:
Do you own a business? Are you thinking about
starting one? Would you like to learn how to increase sales
and generate leads
—
today? Is your marketing budget practically
nonexistent?
Then
The
Small Biz Owner's Complete Marketing Kit!:
A Complete How-to, Shoe-string
Marketing Kit, is for you.
No matter
what type of product/service you offer, you must
market to be a success. Consistent
marketing is the key to increasing sales and this e-book will put you two to three years
ahead in marketing your business. Read on for how
and why.
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Unsolicited Testimonial: I just wanted to
tell you how invaluable I found your 87 page ebook on marketing to be. I
read through it like a ravaged dog that had not eaten in several
days. One of my handicaps has been that it is not easy for me to
retain read information, there are days when I have to read through
something three times before I get it. I got it the first time. I
wrote my press release and sent it out on the 10th of May receiving an
average of 30 inquiries per hour on my website and orders. I was amazed
when people emailed me and said they heard about my product on the radio.
I have had inquiries from three local TV stations and one from Australia,
a journalist from Upscale Magazine, Elle, Redbook and Vogue UK. I
am struggling now putting together a Media Kit. I just wanted you to
know how much I appreciate what you are doing. I just wrote my first
article today and sent it. The beginning of many. Thanks again. Sharon
P. |
You will refer to this marketing kit over and over again as your business
grows. It is
specifically geared for those who are serious
about starting/growing a small business, and
who want
to get a handle on marketing — now!
WHAT'S INCLUDED?
Included are seven low-cost, easy-to-implement
marketing ideas.
Each is powerful in its
own right. Consistently combine two or more and
watch your sales rapidly increase! Each idea is
discussed in detail.
Samples
are provided for ready reference so that
you will know exactly what is being referred to
every step of the way.
Three free bonus reports (details below) are also
included.
Real-life examples are used. Nothing is
more believable or concrete than hearing from
someone who has "been there and done that."
If you start out using these methods, you will be
well on your way to success.
"First say to yourself
what you would be; and then do what you have to
do."
— Epictetus, Greek Philosopher
Marketing is the lifeblood of any
business simply because people have to know you
exist before they buy from you.
The marketing methods discussed are
specifically for small business owners who want to learn how to create sustained growth
and generate steady sales on a shoe-string budget.
All of the methods are proven and don't require
massive amounts of time.
LEARN TO EMBRACE MARKETING
If you are serious about succeeding at
entrepreneurship in any form, then you must embrace marketing. Most
small business owners have a great
product/service, a lot of ambition and plenty of
knowledge about servicing their customers. But,
they have little or no knowledge of marketing.
MARKETING SUCCESS BY THE NUMBERS
What is it? It's a process whereby you do the
same thing on a consistent basis over a period of
time. This
system will lessen your workload, increase your
sales, generate new leads and save you money.
Instead of putting together the dreaded "marketing
campaign" on major holidays or for special events,
you will be marketing all year long.
The best thing about marketing success
by the numbers is that it gives you a workable
plan to stay on solid footing. That way, you don't
have to market in panic mode, eg, "If this campaign
doesn't work, then I might have to close shop."
When you start marketing on a
consistent basis, you are constantly drawing new
customers into your fold. So,
the ups
and downs of the economy will have less of an
effect on your business.
DON'T ADVERTISE, MARKET
What's the difference? Advertising usually
refers to paid ads, spots, campaigns, etc.
Marketing is all of the ways you get the
word out about your business — paid or unpaid.
Handing out flyers is marketing.
Placing a classified ad in the newspaper is
advertising.
Marketing success by the numbers includes paid
and unpaid advertising. But, the paid methods are
low-cost and you will be able to implement them
immediately.
All of the
marketing ideas discussed are either free or
cost less than
$200. Some are $10/month.
Most small businesses market out of a sense of
hopeful desperation, ie, sales are slow, so let's
"advertise." You put all of your eggs in one
basket and it almost never works out the way you
hope. This, "shotgun marketing" —
rarely, if ever, works. You need a
consistent plan.
GENERATE CONSISTENT SALES AND
NEW LEADS
Which would you rather do: send out 1,000
postcards at once, or send out 10 a day, every
day? Consistency and time are all you need as far
as marketing to grow a business.
It doesn't
matter what your business is, if you market
consistently over a period of time, your business
will grow!
Did you
know that getting rich is simple? Not easy, simple. The same goes for losing
weight, getting into shape, becoming a better,
writer, runner, speaker, teacher, etc. Practice
and time — that's all it takes to become a better
"whatever."
The problem most small business owners have is
impatience and sheer frustration that the business
"was just not working." Rarely is that the case.
The truth is, you probably haven't prepared for
the long haul.
Remember, in business, the first few years, you are
usually just greasing the pipes. After that, you shouldn't have to work so hard
for every sale.
Look at it this way, just because you send out
5,000 flyers does not mean that customers are
going to start banging on your door. Especially
when you consider that
most
buyers have to see your message 7 to 28 times
(depending on which source you read) before they
will act. It's called building name [brand]
recognition — and equally as important, trust.
After this, you have to wait until your customer has a
need/desire for your product or service. Then, you have to be in the right price
range.
In essence, you have to wait for all of these factors
to align before a sale can take place. Seems like a long time? It's really not.
CREATE A MARKETING PLAN THAT
SAVES YOU TIME, MONEY & EFFORT
If you don't absorb anything else, remember
this: marketing is the life-blood of every
business.
That's why
marketing
success by the numbers is such a necessary,
viable, common-sense approach to marketing. It's
easy, low-cost and practically runs itself.
When you create a schedule, which
the book outlines how to do, your marketing goes on auto pilot,
leaving you more time to fiddle with why you
opened your doors in the first place — to dazzle
your customers with your wonderful
product/service.
No more stressing about when to do this, how
much that will cost, whom to call to get that
done, et cetera. You will be able to work this
plan yourself, or outsource it to someone else.
The bottom line is, you won't ever have to worry
about marketing again.
GET NATIONAL EXPOSURE
One thing you will learn (if you don't already
know it), is the bigger they are (magazines,
newspapers, etc.), the slower they move. So, just
continue to market and run your business and media attention will come
because consistency builds traction.
THERE IS A MARKET FOR EVERYTHING
Think of all the products you are bombarded
with on a daily basis. How do you explain purses
that have a waiting list of two years to purchase;
$1,500 boots that you can't tell from $50 boots;
and sweat suits that cost $400? Brilliant, consistent
marketing!
GET 3 FREE,
MONEY SAVING, LEAD GENERATING BONUS REPORTS & A FIRST-HAND ACCOUNT OF GOING FROM
FULL-TIME
EMPLOYEE TO BEING THE BOSS!
These
free
reports are chock full of ideas you can use
immediately to increase sales.
1.
Success by the Numbers: an
in-depth look at how to automate your marketing
program for maximum effect.
2. How to Surf the Web
and Increase Your
Profits: Learn effective surfing
methods that will put you on the road to profits.
3.
The Five Biggest Marketing Mistakes
Most Small Business Owners Make: What they are and
how to avoid them!
P.S.:
The Small Biz Owner's Complete Marketing Kit!
is available as an e-book. Read about .pdf files below.
Note: If you can access
this
link, you can read this e-book without further
instruction.
If not, read section just below.
REMEMBER:
A
sure-fire marketing plan is the best way to grow your business!
About .PDF Files: To read PDF files,
you need the Adobe Acrobat Reader. It is a free
software installed on almost all computers
automatically. If you don't have it, click
here
and download it (version 4.0 or higher). It only
takes about a minute, and again — it's FREE.
Notice:
Original, copyrighted material. May not be reproduced in whole or in part, in any medium, without written permission from
author. Violators will be prosecuted.
[Order
Here]
May be reprinted with inclusion of the
following:
About the Author: Yuwanda Black is the publisher of InkwellEditorial.com
THE business portal for and about the creative and
editorial industries.
************************************************
For
fastest delivery, e-books are published as .pdf documents (read about .pdf
docs below). Note: If
you can access
this
link, you do not need to read
about .pdf files below.
Recommend this helpful
e-book to a
friend!

Email:
info@InkwellEditorial.com
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About .PDF Files: To read PDF files,
you need the Adobe Acrobat Reader. It is a free
software installed on almost all computers
automatically. If you don't have it, click
here
and download it (version 4.0 or higher). It only
takes about a minute, and again — it's FREE.
***************************************
If you want to
know how to do something, ask someone who is
already doing it. This is the vantage point
from which the guides are written. Therefore, all material is first-hand,
contributed by real
entrepreneurs. This allows readers the benefit of
learning from those who have been there.
********************
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Returns/Refunds: Refunds
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