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11 Reasons
You’ll Never Succeed as a Freelance Writer
by Yuwanda Black
[Want to start a successful career as a freelance writer?
Click here.]
Freelance writing is a career many would love to have, but relatively few manage
to carve out successfully. In my opinion, almost all who fail at this
career choice can find the cause in one of the 11 reasons discussed in this
freelance writing industry report.
If you’re struggling to make a living as a freelance writer, the answer to your
problem could be right here.
The Sins of Freelance Writing
I want to
say up front that I’ve committed all of these “freelance writing sins.” This is
why I can write on them so knowledgeably. While this missive may tickle some and
perk up the ears of others, it may outright anger a few.
And that’s good. It’s
meant to be a wakeup call.
Anger is a
visceral emotion that’s caused because a nerve has been hit. Whatever emotion
you feel as you read this, just be aware that if you’re not where you want to be
as a freelance writer, you’ll likely find the culprit on this list.
11 Reasons You’ll Never Succeed as a Freelance
Writer: The Freelance Writing Dream Snatchers1. You Don’t Know How to Market:
Most freelance
writers don’t know how to market. And, they never take the time to learn.
Instead, they give up, going back to, or sticking with, a full-time job rather
than doing the one thing that could make them financially self-sufficient as a
freelance writer.
I’ve been
freelancing since 1993, and I can tell you firsthand, if you don’t learn how to
market, you will never succeed as a freelance writer. It is the number one skill
you need to cultivate. Believe it or not, it’s even more important than any
writing skill you need to have.
Freelance Writing Marketing Tutorials
To get started,
read
Freelance Writers: How to Increase Your Business with a
Simple One-Page Letter. FYI, there are also some great
freelance writing marketing tutorials
on the home page of this site.
2. You’re Lazy:
I was going to use
the nicer word -- procrastinate -- to describe this freelance writing dream
snatcher. But I decided to just lay it out there as I see
it. And the way I see it, many wannabe freelance writers are just plain lazy.
If you really,
really want something, you get up off your butt and do it. For example, right
now, it’s a beautiful, sunny Sunday afternoon. As I sit
here at my computer --staring at it right out my window no less -- I'm getting a jumpstart on next week's work.
But, there’s nothing
more I want to be doing than hanging out right now.
But, I have a
dream -- I need to carve out more time to generate passive income with my
ebooks. This means finding the time to write them. This means handling some
marketing duties on the weekends (eg, writing articles for my
article marketing campaigns and blog
postings).
My point . . . I
had to get up off my lazy butt and realize that if I was ever going to reach my
goal of writing 72 ebooks and reports over the next year, I need to stop being
lazy, wasting time and start doing something about it. Hence, I’m cranking out a week’s worth of
blog posts and articles for the upcoming
week, so I can devote more time to ebook writing.
3. You Spend Too Much Time Surfing the Internet:
Many
freelance writers spend so much time in forums, on social bookmarking sites and
on the blogs of other freelance writers, that they easily waste a few hours a
day that can be better used marketing for work.
I’m probably more
guilty of this freelance writing sin than any other on the list. But, you have
to limit this. One of the best tricks that’s worked for me is building
surfing time into my day. I used to berate myself all the time for surfing. But,
once I realized my “freelance writing personality,” I started to allow myself 30
minutes of surf time when I first log on in the morning. After that, I get down
to business.
And, when I find
myself wandering off track during the day, I immediately think of my goal –
creating passive income. This usually refocuses me and makes me get back to the
task at hand. FYI, I also keep a list of everything I want to accomplish on any
given day. That way, if I ever stray, I can easily get back on track.
4. You Don’t Stick with It Long Enough:
Many freelance
writers quit when the assignments don’t come as quickly as they need them to. If
you’re a regular reader of my blog and website, then you’ve probably read the
story of a business mentor who gave me the following advice.
He said: “The
first few years, you’re just greasing the pipes. After that, business gets
easier to come by.” Notice he didn’t say “easy” to come by, but easier.
Many aspiring
freelance writers don’t hang in their long enough. And, this is true of many who
start small businesses – which is what a freelance writer is. Marketing on
a continual basis – and hanging in there until those efforts start to bear fruit
will bring you rewards beyond your wildest dreams.
5. Your Writing Sucks:
I didn’t even want
to go here, but face it, not everyone has enough natural ability to be a freelance
writer.
But, it’s not
something that can’t be learned. All you have to do is look at any number of
sites on the web to see this. Someone wrote – and got paid for – some of those
crappy sites. A recent purchaser of my
ebook on SEO writing wrote me the following:
“. . . I recently
purchased your SEO Content book around three weeks ago. I tried my hand at an
article and asked my mom to proof it for me. She said she loved me, but that it
was a terrible article. So I tried again, and she said my second attempt was an
excellent piece and she couldn't have done better (she writes for the government
as a career).”
Sometimes
all it takes is “getting the hang of it”, not necessarily that you’re a terrible
writer. In this case, the writer’s persistence proved that he had the talent, it
just needed a little polishing.
6. You Don’t Have a Website: In my
opinion, if you’re serious about making money as a freelance writer, you need a
website. It doesn’t have to be fancy, just clean, simple and
professional. Include an About Me page and some samples, and you’re good to go.
The best thing about getting a website nowadays is that technology has
progressed to the point where it’s easy to build one yourself, even with no
skill. I use FrontPage, an almost obsolete software now, to maintain mine (the
new one I’m having built is a WordPress design).
But, it took me a few web designers and a few thousand dollars back in 1999
before I learned that doing it myself was not only the best way to go, it was
the most cost effective.
7. You Don’t Know How to Negotiate:
Like marketing, negotiating is a skill. Where many freelance writers shoot
themselves in the foot with this is that they’re so afraid of losing a client
that they’ll take on almost any assignment, without realizing the long-term
ramifications.
Consider this recent scenario I just had:
How I Lost a 30+ Blog Posting Gig – But Have No
Regrets
I sent out an eblast to past contacts. One prospect got back to me who said
that he had 30+ blogs that he wanted to have updated at least once a week.
I started to salivate – bulk, ongoing work – just the kind I like! He wanted
to know if my rates were negotiable. I told him sure, as I like to develop
ongoing relationships with clients, especially those who have continual
projects.
I asked him for more detail before I could let him know how low I could go.
Now, my blog posting rates are not that high to begin with. Once he sent me the
list, I saw that most of them were highly technical internet marketing blogs
that required specialized knowledge of the industry.
A lot of this stuff I know off the top of my head. But I also know that when
you’re updating a blog weekly, you have to come up with fresh, original content
constantly, and if you don’t have a deep knowledge on several levels it’s going
to require some research to produce even a 150-350 word post – that drives
traffic (which is the whole point).
I sent him my proposal based on the time I knew I would have to invest in each
post. He said he couldn’t
afford it, so I lost that potential account. But I didn’t feel bad about it at
all
because the time I would have spent on each post in comparison to what I would
have been making just wasn’t worth it.
As a freelance writer, time is the commodity you trade – and there's only so
much of it; you can’t get it back or manufacture more of it.
When you negotiate remember this: figure out what minimum hourly rate works for
you. And, don’t go below that. Pass on jobs if you have to and hold out for ones
that pay you what you determine you need to make as a freelance writer.
Or, find another profession. After all, you’re not in this for the glory –
you’re in it to be a self-supporting professional.
8. You Don’t Have the Energy: As you
can see by all of the points mentioned above, freelance writing takes energy.
You have to market for work (the biggest chunk of your time), do the work, do
your billing, follow up with old clients, add new services, research, blog,
update your website, etc.
My days are 8-10 hours usually. Some days, I may put in 12 or 16 hours (remember, I
have personal projects I work on as well to create passive income). If you’re
not a naturally energetic person, you may be better off with a job that you
don’t “take home with you.” Because, especially in the beginning, you’re going to have to
put in a lot of hours to start getting work.
9. You Don’t Keep Up with Technology:
As I talked about in
Freelance Writers Technology Month,
technology is as important for freelance writing as any other profession. More and more companies
need writers who are web savvy, because many of them are moving their marketing
efforts (hence, ad dollars) online. This is why SEO writers are so in demand now.
In order to capitalize on this, you must keep up with technology. A good
place to start doing this -- especially as it relates to internet marketing --
is to read WebProNews.
10. You Lack Confidence: Now, this is a
concern that is completely understandable and can easily
be overcome – with some
guidance.
Let’s look at a recent interaction I had with a participant in my
Freelance Writing Ecourse. She wrote me the
following:
“I'm reading Part 5. I liked Part 1; however
between part 2-5, I've become a bit nervous. I've never written in any
capacity... even articles. Where do I start? How do I know that my writing is
good enough to do freelance writing?”
This participant is an RN looking for a career change. Following is a brief bit of
what I wrote to assuage her fears:
You don’t have to be a genius or have some type of
special writing ability. Simply the ability to write well (eg, structured,
grammatically correct materials that flows and makes sense is all you need to
know how to do). The fact that you were a nurse (advanced education) tells me
that you’re used to analyzing material, writing papers and probably business
correspondence as well.
You have a couple of interests that segue way
nicely with your medical training, eg, organic food, tooth fitness/health,
boxing training/exercise. You can write on these subjects from an experienced
medical background. Use this to your advantage and query these types of
website owners, trade publishers, advertising agencies, etc.
Many freelance writers start out with way fewer
skills than you have, and go on to create successful careers. You’re actually in
an enviable position in that you have marketable skills (ie, medical) in a niche
where not many can complete. So, work through the fear and trust that what you
have to offer is good enough – because it is.
11. You Whine Too Much: I was watching
CNN one day and they were talking about the senator who made a “blunder”
by saying that he thought the American public were a bunch of whiners. I
actually agreed with him on a certain level.
Do I have my whiny days? For sure. Do I stay stuck there? Hell no! You see, I
tend to be a doer and I have little patience with those who sit back and whine
about why something can’t be done, as opposed to looking for ways that it can be
done.
Many freelance writers (and experienced ones are way more guilty of this
than inexperienced freelance writers) whine about rates, about other
writers charging too much/little; about client expectations; about how things
“used to be,” blah, blah, blah.
Enough already!
The beauty of freelance writing is that it is YOUR business. You decide
the types of projects to take on, what deadlines you can make, what type of
writing you want to do, the types of clients to deal with, what to charge, etc.
It’s your baby.
Will you land every project? No. Will every client be a dream to work with?
No. Will you have to negotiate rates on some projects? Yes. But, this is life.
It’s all about compromises. Throughout history, whining never fixed anything. If anything, it just
holds you back from doing what you need to do to get where you want to be.
What’s Left Off this List of Freelance Writing
Sins
Notice what’s NOT on the list – eg, you’re not talented enough. I think that
most who desire to be a freelance writer can. After all, you’ve probably been stringing
two grammatically sentences together for a good number of year and you more than
likely have some keen research skills (most interested in writing do). And, if what I read on the web on a daily basis is any indication,
even these two skills are not necessary.
Address your weak area(s) – and come out swinging! Freelance writing is a
career you can definitely have – if you avoid these freelance writing sins.
Sincerely,
Yuwanda Black, Publisher
http://www.inkwelleditorial.com/
http://www.inkwelleditorial.blogspot.com/
http://www.SEO-Article-Writer.com
http://www.SEO-Articles-For-Sale.com
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