What is your realistic number? In your marketing plan you also need to list what two or three promotion actions you will take to get to those numbers. Be sure to list the Internet as one.

Since transferring a publishing business to the internet, your coach uses mostly internet promotion such as submitting articles to ezines and web sites--because it's free and it works. Enough to be number 1-3 on 25 search engines with the sales to match. She markets to mostly entrepreneurs who use the net. What is the right kind of marketing plan and promotion actions you will create?

Take it from experience--when you put your time and money into your one, preferred audience you'll be likely to make enough money from your investment. Realize that focusing your efforts on the business audience will capture a lot of interest. And that you must let yourself and book be known by giving these online savvy women articles and excerpts about your topic.

If you don't know how to accomplish this, how much time and money are you willing to spend to make the $200,000? If your present numbers are not realistic, what are?

Focus your marketing efforts and money on one audience at a time. Then you won't waste time and money chasing the wrong market. You won't diffuse your marketing time and money. You will have a specific sales goal, and you will sell enough books to make you smile through the next big holiday!