Have coffee, make bed, get dressed,
answer email, clear voice mail. Is it 11
a.m. already?
Never is the value of time more evident
than when you have your own business. It
is one of those resources that when
wasted, you never get back.
When you work for someone else, it's
easy to stick to a schedule. Training
yourself to do this when you are
self-employed is another matter altogether
- especially in the beginning. Here are
five tips to keep you on track.
1. Routine: Develop one and
stick to it. When you are self-employed,
you learn the value of a day planner
pretty quickly. There are so many things
to keep track of. If you don't write them
down, you are bound to forget something.
However, there should always be one or two
income-producing things that you do every
day - no matter what.
Before I pay the bills, open e-mail (a
major time killer) or return phone calls,
I finish one money-generating task a day.
That's five a week, 20 a month, 240 a
year. Depending on your product or
service, a 1% or 2% return can be
sufficient to keep your business chugging
along very nicely.
Mind you, this doesn't include: (1) the
"big campaigns" I do each month, (2) referrals,
(3) repeat customers, (4) business
generated from the Yellow Pages,
(5) networking, etc. Completing one
money-generating task a day keeps me in
the habit of thinking "marketing (ie,
money)" first. After all, this is why you
do everything else.
2. Life: Ignore it. Most small
business owner's lives are intricately
intertwined with their business. Attending
to non-business issues during the course
of "working hours" can become the norm if
you're not careful. Going to the grocery
store, picking up the dry cleaning,
returning books to the library - handle
during non-working hours.
If it's not conducive to your business,
ignore it. This is why it's important to
designate a work area where you can't see
the piles of laundry, dirty dishes and
scattered magazines.
3. Family, friends and others:
Pretend you don't have any. This is
particularly true if you work from home.
Turn the ringer off or the volume down on
your home line during business hours. You
do have a strictly business line, don't
you? If not, get one.
Others might expect you to devote more
time to causes and activities when you
work for yourself. If you don't already
know it, you'll soon discover that you
really have less time, especially in the
beginning. Running a small business is
really two or three jobs rolled into one.
Do not feel guilty about saying no.
4. Procrastination: The national
rain forest of Brazil has been cut down to
accommodate the books devoted to this
subject. To save some trees today, I'll
just say - stop it. If you realize that
you have a pattern of doing everything
but the one thing you should be doing,
then do that one thing first.
5. Self-doubt: Examine it and
get rid of it. Beyond simple
procrastination, many of us have a deep-seated fear of success and/or failure. So,
we tackle tasks that seem important, e.g.,
paying bills, researching vendors, taking
inventory. However, that one task that
needs our attention (marketing) keeps
getting pushed backed.
Confront your issue. Ask yourself why
you keep putting it off. Be brutally
honest. Write down answers that instantly
come to mind. At first, you will probably
respond with a simple, eg, "I just don't
like to do that." Or, "It takes too long."
Dig deeper. Keep asking why, monitoring
how you feel as you go along. Usually, an
answer that you weren't even aware of will
resound within you. When it does, be brave
enough to acknowledge, confront and deal
with it.
Unlike outside fears, the fears that
lurk within are the most dangerous. Don't
let them stand in the way of your success.
Thomas Jefferson said, "If you love
life, do not waste time. For that is what
life is made of." So, beware of mismanaged
time and its true cost - an unfulfilled
life.
*********************************
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