Right off the bat, I want to say that there is nothing
wrong with what I term "playing at" being a
freelancer. If your needs are being met, then
by all means keep doing what you're doing.
This article is for those who want to make a serious go
at building a self-supporting freelance career -- you know, a
career that brings in enough income so that you can
quit your job, or at least freelance full-time
and work your job part-time.
Listed here are three indicators that will let you know
which road you're on.
1. It's all in your head: Do you think about
freelancing on a daily basis? Are you consumed with
ideas for growing, marketing, expanding? Do you do
something, no matter how small, toward growing your
client list at least every other day.
Then you have the fever -- the desire.
If you are constantly thinking about your goals and
taking some type of consistent action -- no matter how
trivial -- then that means that it is a part of you.
This is the most important part of reaching your goal. Why?
Because motivation is a desire that can't be taught.
You can learn marketing, advertising, web design, etc. But, you must first WANT to do what
it takes. That has to come from within you -- no one can
teach you this.
2. Work for free: What I mean by this is, do
you work on your business even though you know that
there is no immediate return to be had?
For example, I spend a lot of time writing articles,
searching the Internet for publications to pitch my
products/articles, searching for new products to carry,
etc. Much of this is done late at night or on the
weekends.
During the normal work day, I'm usually filling
orders, paying bills and answering customer queries --
in short, performing activities for which there is a
direct payoff.
BUT, it's the behind-the-scenes, "unpaid" work that
produces the paid work. This is where many freelancers fall short. If you're not putting in
unpaid hours, then it's highly unlikely that your
business will ever grow to become a self-sustaining
entity.
3. Show me the money: This perhaps is the
hardest pill to swallow for most freelancers.
Do you spend money from your job, savings, inheritance,
etc. to promote your freelance business?
If you believe in your skills/services, you must promote
them. And
although I'm a big proponent of free and low-cost
marketing, there comes a time when every business owner
must plunk down cold, hard cash to put a professional
face on their venture.
Many entrepreneurs give up on their business before
they put out their own money. But, if you don't believe
in your product/service enough to promote it from your
own pocket, why should a customer/client trust in you
enough to buy what you are selling? And believe me,
customers can tell the difference. How?
For example, your website may look amateurish BECAUSE
you didn't want to pay a professional to do it. Or,
Your promotional material may have grammatical
errors, fuzzy graphics, or be printed on cheap paper
BECAUSE you didn't want to pay professionals for their
services. Or,
You may not get back to customers in a timely manner
BECAUSE you don't want to pay for an answering
services/get professional email software.
Putting a professional face on your business doesn't
have to cost a fortune, but it does cost -- and many
times the funds have to come directly out of your
pocket.
Reading the Signs: Do You Want to Play or Get
Serious?