From Small Potatoes to Big Cahuna!
3
Specific Things You
Can Do Now to Jumpstart Sales
by Yuwanda Black
"Gosh, I'm so tired of being small. When
will this company ever take off?" Sound
familiar?
If you're a small business owner
wondering if you will ever get to the next
level, listen up. Here are three things
you can do immediately to jump start your
company's growth.
1. Imagine it: To quote Jesse
Jackson, "You have to believe it to
achieve it." Seems simple, but you'd be
surprised by how many of us stay stuck in
small potatoes mode.
Imagine this, you grow up in a family
where no one ever travels. Then, a new
friend suggests a trip to Europe. You
hesitate, make excuses as to why you
shouldn't go and wind up talking yourself
out of it.
After all, there's the fear of
terrorists, people don't speak your
language, the food will be different,
yadda, yadda, yadda. You just can't wrap
your brain around this concept.
Many small business owners run their
businesses the same way. Being big is such
a foreign concept. Sure, we want to "make
it" and are working like crazy, but how
far out of our comfort zones are we
willing to go to make it happen?
Wrap your brain around the idea of
success beyond your wildest dreams.
Formulate a plan and don't let anyone
stand in the way of your "trip to
success." It will be filled with
unfamiliar things, but if you want it, all
you have to do is be willing to board the
plane.
2. Sacrifice: I was watching
Cutthroat, an MTV reality show. It
showcases rappers looking for a record
deal. One participant said something that
stuck with me. She said, "My grandmother
told me that if you want to make it,
you've got to do two things at one time."
She worked a full-time job during the day
and was in the clubs at night competing in
contests.
To get your business to the next level,
sometimes you may have to work a part-time
job, a full-time job, two jobs to get the
extra cash flow you need. Need an extra
$300, $500 per month for advertising,
materials, supplies? Stop eating out, stop
shopping, take the bus, etc.
What sacrifices are you willing to make
to get where you want to be?
3. Copy the big boys: If you
want to be big, copy the big boys. Tony
Robbins, the best-selling motivational
author, has written volumes on the subject
of imitating. His books are basically
about finding someone who is doing what
you want to do and repeating their
methods.
What could be more simple?
I was listening to a CNN financial
analyst talk about Starbucks' new coffee
card. This card is used like a credit
card. For example, if you put $20 on it,
you use it until the balance runs out.
Then, you can refill it. This analyst
proposed one more thing. He said, "I think
Starbucks should give a volume discount.
For example, if you purchase a $20 card,
they should give you $22."
You could implement something like this with your business.
Although you may not have the deep
pockets of the big boys, you can play on
the edges of their sandbox. Before you
know it, they'll be making room for you
smack dead in the center.
Here's to seeing you in the financial
pages!
*********************************
The
Small Biz Owner's Complete Marketing Kit
is a
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