the prince (the buyer).
2. Don't sacrifice quality for cost:
To ease the pain of your time, money and energy going in the trash, use
postcards. These work on two levels: time and cost.
a) Time:
You have nanoseconds to grab a reader's attention (three to five seconds
experts estimate). With a postcard, your message is right there,
instantly. No envelope to open, clasp to fiddle with, letter opener to
find.
b) Cost: With the advent of the Internet, it
has never been cheaper, easier or faster to create a full four-color,
professional postcard. Web sites such as vistaprint.com,
postcardpower.com, and printingforless.com make it easy to point, click,
drag and create.
I've designed
postcards in as little as 20 minutes from start to finish. And, you can
have them delivered right to your home or business. Affix postage and
labels and get them out the door. There are even places that will do
your complete mailing for you design, create copy, address and mail.
It just doesn't get any easier than this.
3. Repeat, repeat, repeat:
A prospect has to see your message 7
to 28 times before they will act. Sending a mailing on a schedule, eg,
every week, month, quarter, etc. will constantly keep your name in front
of your prospect. That way, when they need the product/service you
offer, you will be the first one they think of.
4. Say cheese: Experts disagree on this point, but I advise using a photo. In this
remote, digital age, it's hard to really connect with customers. Your
photograph puts a human being behind the message. Note: Make it a
professional shot, not cheesy or sleazy (unless that's your ahem
