You've done the interview and you've written the
article. You're sure you nailed it, but a little seed of doubt starts to
grow. Is it accurate? Did you get that complicated matter about
taxes right?
If you have any doubt, you need to check with your source before the
article goes to print. That doesn't mean, however, that your sources
should be reading the article before publication. In fact, I suggest
strongly that you DO NOT show sources an article before publication.
New reporters unfamiliar with interviewing and taking quotes may feel
doubtful about their abilities. This often leads them to showing sources
articles. If it is a complicated subject, check your facts and talk some
more to your source.
As a reporter you should be very careful with other's people words. You
need to ensure they are accurate and complete. At the same time, you need
to make sure your reader's receive a fair and accurate story.
People aren't always going to want to have something publicized. That
doesn't mean it shouldn't be publicized.
New to interviews
Most people have never been interviewed before. As you sit down to talk to
them, they will say things they didn't realize they said. They will make
comments they didn't mean. Part of it is nervousness and part of it is
human nature.
When you write the article, you need to write it with this in mind. Would
you like your husband quoted in the daily paper saying, "My wife never
wears pajamas"? It may be true, but does it have a bearing on the story?
Will it just cause undue embarrassment?
Being in the newspaper is a big deal to a lot of people. Articles are
clipped and lovingly placed in scrapbooks. Some are even framed and hung
on walls of new businesses or in family rooms.
Does the quote have a bearing on the article? If the man was being quoted
for one of those most embarrassing moments stories, the answer may be yes.
If it is just a feature article about a man and wife, the answer may be
no.
Maintain their dignity
As you write the story and use quotes, you don't want to make your source
appear comical. Especially if you are dealing with this source over and
over again, you need to make sure you treat their words with caution. You
need them and they need you.
Part of my job as a reporter is to contact law enforcement personnel on a
regular basis to get information. As I spoke to one officer, he made
reference to the weather, saying, "It's ugly out there." A nasty winter
storm had caused a number of accidents and he had a few colorful
descriptions of the weather.
He knew he was talking to me for an article and that I would quote him. As
the interview wound to a close, he asked that I not quote him saying
anything stupid, like the weather is ugly. "You take care of me and I'll
take care of you," he said.
I understood what he meant. We could joke on the phone, reporter and
officer, but I needed to understand some comments weren't for print. So
how do I tell?
He is a police officer in the community and as such, is expected to put
his life on the line. He doesn't want the public to perceive him as a
jokester. He had given me good quotes about the weather conditions and the
accidents caused that were said professionally. He had also joked with me
as we chatted.
The quote, "It's ugly out there," sounded good, but wasn't as useful or
informative as "The high number of accidents along the freeway prompted us
to close it for several hours. There were so many accidents happening that
we were short-handed."
The first quote could have been made by anyone. The second quote, however,
carries the authority of a police officer.
Make sure you make your sources look good and they will trust you. By
trusting you they will give you all sorts of good information that will
allow you to write even more stories. A reporter can be hated or disliked,
but should always be trusted.
Why you shouldn't show sources
* Typically, a news article should have sources from all sides of an
issue. By showing a source the finished article, you are inviting them to
get a glimpse of the opposite side's comments. This tends to make the
source want to "tweak" their comments.
* They tend to think that by granting them a sneak preview, you are also
granting them editorial duties. They suggest word changes, sentence
structure and even entire rewrites.
* People tend to not like what they said because they believe they "sound
stupid." Or they don't remember exactly what they said so they try to
change or elaborate on their comments. Often they may want to change a
good, simple quote to some multi-word thing that has no purpose at all
except protecting their rear.
What can you do?
* You can offer to read back a source's quotes to ensure accuracy. This
should only be done after the source has made the request, and should only
include the quotes from the source and not the entire article.
* Volunteer to be a source for an article. The best way to learn about
handling other's is to have your words mangled. (I'm serious. It will give
you a real appreciation of what your sources go through when they place
their words in your trust.)
* Read (or watch) other reporter's accounts of events you have covered.
You will know about it and you may be surprised at inaccuracies or
perceptions of others.
* Continue to learn how to improve.
Just last week, I covered a meeting where people spoke out against a
government body. One woman who spoke, however, didn't speak out on the
issue, but had another concern. She made it very clear she didn't agree
with the rest of the protesters. That night on television, the local TV
news showed her standing up speaking, but the vocal was a voice over of
the reporter saying, "many people spoke to the commissioners objecting..."
This woman didn't object. She shouldn't have been shown speaking,
especially when the reporter made those comments. It was bad editing of
the tape, but it can happen in written articles as well. Make sure you
don't make it seem like someone said something they didn't. It only makes
everyone more distrustful of reporters.
About The Author:
Linda Sherwood.
http://www.lindasherwood.com
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